What experience does Starbucks aim to create through their store designs?

Starbucks aims to create inviting spaces for customers to relax and connect, which reflects the brand's emphasis on fostering a sense of community and belonging. The design of their stores often incorporates comfortable seating, warm lighting, and a welcoming atmosphere that encourages patrons to spend time enjoying their beverages, working, or socializing with friends. This approach supports the idea of coffee shops as communal spaces rather than just places for quick transactions, reinforcing the concept of the "third place"—a space outside of home and work where people can gather and interact.

In contrast, a focus solely on functional spaces for quick transactions would undermine the experience Starbucks seeks to provide, as it would prioritize efficiency over customer engagement. Similarly, modern minimalist designs may emphasize aesthetics but could lack the warmth and comfort necessary to invite relaxation and connection. Lastly, dedicating large areas solely to mobile orders would limit the interaction and communal space that are central to Starbucks' brand identity. Therefore, the goal of creating inviting environments aligns closely with the overarching mission of Starbucks to be a place where people want to linger and build connections.